Blue mountain cards is the dot com that made it

What is Blue Mountain Cards? It all started back when ecards became big in the 1990s. Im not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. Business models based on advertising revenue were quite frequent back then. This has no changed with people wanting to know where the real revenue is coming from. However, with web 2.0, you could argue that its started all over again.
The ecard space is a funny one. The business model is essentially one where you are killing another business model, the paper greeting cards space. In some ways its a normal case study of technology advancement over a paper based product. But you should look deeper. An ecard is not the same thing as a paper card. You buy a paper card at a store and physically write on it. Electronic cards are bought online and never touch paper. The products here are just not the same. So in essence, the technology is really impacted the very product. You see this also in pcs, telephones, tvs and other electronic products.
So what exactly did blue mountain cards do that was so special? Im not entirely sure, but I think that Blue Mountain Cards had a serious lead going into the game. They had a good plan. It seems like the executives at Blue Mountain Cards new they were onto something big, but that it wouldnt last. So the company was sold while things were still really really hot in the dot com sector. What a move that was.. Looking back, there are many things I wish I had done differently.
How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. However, these were experience people who were also making a serious move in a serious industry. The greeting card business is huge. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I think this accounts for why they are here today. Its a textbook case of building a brand in a new market. The part this is far from any text book case study is how they exited at the height of the crazy valuations. I guess thats where a little luck goes a long way.

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